A Textbook of Business Studies For HS Second Year Class XII By Dr. R.K. Pathak, Dr. Kukil Borah and Dr. Mriganka Shekhar Pathak

Description

A Textbook of Business Studies For HS Second Year Class XII By Dr. R.K. Pathak, Dr. Kukil Borah and Dr. Mriganka Shekhar Pathak

📘 A Textbook of Business Studies — HS Second Year (Class XII)

By Dr. R.K. Pathak, Dr. Kukil Borah & Dr. Mriganka Shekhar Pathak | As Per AHSEC Syllabus

Class 12 Business Studies is one of the most scoring subjects in the AHSEC Commerce stream — but it demands more than just reading. The syllabus spans Management theory, Financial Markets, Marketing, and Consumer Protection, and the board exam tests both conceptual understanding and the ability to write structured, point-wise answers under time pressure.

This textbook is written by Assam-based authors who understand what HS 2nd Year students actually need: explanations that are simple without being shallow, definitions that are exam-accurate, and content organised the way the AHSEC board tests it.

📖 Chapters Covered

Part A — Principles and Functions of Management

• Nature and Significance of Management — Concept, objectives, importance; management as science, art, and profession; levels of management
• Principles of Management — Taylor’s Scientific Management; Fayol’s 14 Principles; significance and application
• Business Environment — Concept, dimensions — economic, social, technological, political, legal; impact of liberalisation and globalisation
• Planning — Concept, importance, limitations; types of plans — objectives, policies, procedures, rules, budgets
• Organising — Concept, process; formal and informal organisation; delegation and decentralisation
• Staffing — Concept, importance; recruitment, selection, training and development
• Directing — Concept, importance; elements — supervision, motivation, leadership, communication
• Controlling — Concept, process; relationship between planning and controlling; techniques of control

Part B — Business Finance and Marketing

• Financial Management — Concept, objectives; financial decisions — investment, financing, dividend; financial planning; capital structure
• Financial Markets — Money market and capital market; stock exchange — functions and trading; SEBI — role and functions
• Marketing Management — Concept, functions of marketing; marketing mix — product, price, place, promotion; branding and labelling
• Consumer Protection — Importance; Consumer Protection Act; rights and responsibilities of consumers; consumer redressal forums; role of consumer organisations

✅ Why This Textbook Works for AHSEC Students

• Written by Assam-based authors aligned to the AHSEC exam pattern
• Clear language suitable for both first-time learners and revision
• Key definitions, terms, and differences highlighted throughout
• Chapter-end questions structured for board exam practice
• Covers all 80-mark theory units plus project work guidance

📦 Product Details

🚚 Delivery & Payment

📦 Delivered in 3–7 working days via trusted courier partners 💳 Prepaid & COD available — prepaid recommended to avoid extra handling charges