Advertising Major in Marketing Management For B.Com 3rd Semester For Gauhati University By Dr. Arabinda Debnath, Dr. Praneswar Kalita and Dr. Kukil Borah

Description

Advertising Major in Marketing Management For B.Com 3rd Semester For Gauhati University By Dr. Arabinda Debnath, Dr. Praneswar Kalita and Dr. Kukil Borah

Advertising: Major in Marketing Management by Dr. Arabinda Debnath, Dr. Praneswar Kalita, and Dr. Kukil Borah is a comprehensive textbook designed for B.Com 3rd Semester students of Gauhati University and other universities of Assam. This book provides an in-depth understanding of advertising as an essential component of marketing management, making it an indispensable resource for commerce students.

The book covers key areas such as concept and scope of advertising, functions and importance, advertising objectives, media planning, budgeting, consumer behavior, advertising copy and layout, ethical issues, and the role of digital advertising in modern business. It also highlights the relationship between advertising and overall marketing strategies, enabling students to grasp both theoretical and practical aspects.

Written in clear and student-friendly language, the textbook includes illustrations, examples, case studies, and review questions, making learning engaging and effective. It not only prepares students for university examinations but also provides insights useful for future careers in marketing, sales, and media industries.

This book is an essential academic guide for B.Com 3rd Semester students, teachers, and anyone interested in understanding the dynamic field of advertising within marketing management.

Key Features:

• Designed for B.Com 3rd Semester (Gauhati University).

• Covers concepts, strategies, media, consumer behavior & digital trends.

• Includes examples, case studies & review questions.

• Authored by experienced academicians.