Brand Management For B.Com 5th Semester Gauhati University English Medium By UBP

Description

Brand Management For B.Com 5th Semester Gauhati University English Medium By UBP

Brand Management by UBP is a focused and comprehensive textbook designed for B.Com 5th Semester students of Gauhati University, written in lucid English to meet the academic needs of undergraduate commerce students. This book offers an in-depth understanding of how brands are created, positioned, developed, and managed in competitive markets.

It covers key concepts such as brand equity, brand identity, brand positioning, brand loyalty, and brand architecture. The book also explores the role of advertising, digital marketing, packaging, and customer experience in shaping brand perception. Real-life case studies and examples from Indian and global brands are included to help students relate theoretical concepts to practical business situations.

Key Features:

• Aligned with the latest B.Com 5th Semester syllabus of Gauhati University

• Comprehensive coverage of core branding concepts and strategies

• Includes diagrams, brand models, and real-world case studies

• Chapter-end summaries, key terms, and review questions for exam preparation

• Suitable for classroom learning, self-study, and business project references

Brand Management by UBP is an essential guide for students aiming to build careers in marketing, advertising, or brand strategy. It equips learners with both foundational knowledge and practical insights required to understand and manage brands effectively in today’s dynamic business environment.