Business Economics For B.Com 1st Semester Students of Gauhati University By Dr. Jonalee Bordoloi and Ashim Nath

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Business Economics For B.Com 1st Semester Students of Gauhati University By Dr. Jonalee Bordoloi and Ashim Nath

“Business Economics for B.Com 1st Semester Students” by Dr. Jonalee Bordoloi and Ashim Nath is a purpose-built textbook designed to meet the academic needs of first-semester B.Com students at Gauhati University and other Assam universities. Aligned closely with the university’s curriculum, the book presents microeconomic theory through a practical, business-focused lens.

The text begins with foundational concepts—defining business economics, exploring its nature, scope, and objectives—introducing students to the discipline’s central questions. It then moves into demand analysis, covering determinants, forecasting methods, and elasticity—equipping students with tools to analyze consumer behavior in real-world markets.

Further chapters examine production theory, including the laws of variable proportions and returns to scale, supplemented by production function analysis and Isoquant–Isocost approaches. Cost analysis is also emphasized, detailing short-run and long-run cost behaviours as well as contemporary cost curves.

A significant portion is devoted to market structures—perfect competition, monopoly (including price discrimination), monopolistic competition, and oligopoly—analyzing price and output determination in each. The final unit explores factor pricing and key macroeconomic variables: national income, consumption, investment, money supply, and employment, helping students link microeconomic theory to broader economic environments.

Rich with regional cases, clarity, and student-friendly language, the book balances theory and application. End-of-chapter questions reinforce learning, ensuring a solid grasp of fundamentals essential for advanced commerce courses.