Personal Selling And Salesmanship English medium For B.Com 5th Semester Gauhati University By Dr. Mandira Saha and Sumit Kumar Routh

Description

Personal Selling And Salesmanship English medium For B.Com 5th Semester Gauhati University By Dr. Mandira Saha and Sumit Kumar Routh

Personal Selling and Salesmanship by Dr. Mandira Saha and Sumit Kumar Routh is a well-structured textbook designed for B.Com 5th Semester students of Gauhati University, strictly following the latest prescribed syllabus. The book provides a comprehensive understanding of the principles, techniques, and role of personal selling in modern marketing, making it highly relevant for both academic study and practical application.

The text begins with the concept, nature, and importance of personal selling, followed by the qualities and skills required of an effective salesperson. It explains the selling process step-by-step, including prospecting, pre-approach, approach, presentation, handling objections, closing the sale, and follow-up. The authors also discuss salesmanship as an art and science, ethical issues in selling, and the role of salesmanship in building long-term customer relationships.

Key Features:

• Based on Gauhati University’s latest syllabus for B.Com 5th Semester

• Clear explanations in simple, exam-friendly language

• Practical insights into selling techniques and customer relationship management

• Illustrative examples and real-world applications

• Chapter-end review questions for better exam preparation

This book serves as an essential academic guide and a valuable practical reference for students aspiring to build careers in sales, marketing, or business development.