Consumer Behavior English Medium For B.Com 5th Semester Gauhati University By Dr. Arpita Sharma Nath and Mr. Utpal Das

Description

Consumer Behavior English Medium For B.Com 5th Semester Gauhati University By Dr. Arpita Sharma Nath and Mr. Utpal Das

Consumer Behavior by Dr. Arpita Sharma Nath and Mr. Utpal Das is a well-structured textbook designed specifically for B.Com 5th Semester students of Gauhati University, following the updated syllabus. The book provides a thorough understanding of how consumers make purchasing decisions and how their behavior impacts marketing strategies.

It begins with the concept and importance of consumer behavior, exploring the scope, nature, and relevance of studying buyer behavior in modern marketing. The authors then explain the consumer decision-making process, stages involved, and the psychological, personal, social, and cultural factors that influence buying patterns.

Special focus is given to consumer motivation, perception, learning, personality, and attitudes, with practical examples to illustrate concepts. The book also covers consumer research, market segmentation, and consumer rights and responsibilities, making it a holistic guide for students.

Key Features:

• Syllabus-oriented content for Gauhati University B.Com curriculum

• Clear explanations with real-world marketing examples

• Diagrams, charts, and tables to aid understanding

• Chapter-end summaries and review questions for exam preparation

• Covers both individual and organizational buying behavior

This book not only prepares students for academic success but also equips them with insights essential for careers in marketing, sales, and brand management.