Principles of Marketing for B.Com 2nd Semester Under Gauhati University

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Principles of Marketing for B.Com 2nd Semester Under Gauhati University

“Principles of Marketing” is a comprehensive textbook designed for B.Com 2nd-semester students under Gauhati University. Authored by R. S. Pathak, this book covers fundamental concepts of marketing essential for students pursuing commerce studies. It aligns with the curriculum requirements of Gauhati University, ensuring students receive relevant and up-to-date knowledge in marketing principles. Through clear explanations and practical examples, students learn about marketing strategies, consumer behavior, market research, and product management. This textbook serves as an invaluable resource for B.Com students, equipping them with foundational knowledge to understand the dynamics of the marketing field.